Activision Blizzard’s quarterly earnings report predicted to shine come Wednesday

Activision Blizzard will report its first-fiscal-quarter earnings on Wednesday, May 9, after the market close. This will come two days after its arch-rival Electronic Arts reports its earnings, and the two together will paint a better picture of the grudge match between EA’s Star Wars: The Old Republic and Activision Blizzard’s flagship online game World of Warcraft.

Call of Duty Elite: It’s not a douche move — Activision Publishing CEO Eric Hirshberg

Eric Hirshberg, chief executive of Activision Publishing, talked about the role that creative people should play in  making decisions about running a video game business. Too often, he said, creative people leave it to the business experts. But creative people shouldn’t sell themselves short, as Hirshberg learned in the last 18 months running the division that includes Call of Duty franchise.

Update: Activision is slowly nursing Call of Duty Elite online network back to health

Activision Blizzard is slowly bringing the gamer social network Call of Duty Elite back to life. The service was supposed to launch last week with the debut of Call of Duty Modern Warfare 3. But the company was overwhelmed by a huge number of registrations and other issues that brought down the service, forcing Activision into an embarrassing apology to gamers. Now it’s slowly adding more users.

Activision’s Call of Duty boss Eric Hirshberg is ready for battle

Eric Hirshberg is the chief executive of Activision Publishing, a big chunk of the world’s largest video game company, Activision Blizzard. Among his duties is to make sure the Call of Duty franchise keeps humming along every year despite new competition from rivals such as Electronic Arts. We caught up with him at the E3 trade show in Los Angeles last week, and he told us what he thought of everything from Nintendo’s upcoming Wii U video game console to the Call of Duty Elite social network that debuts this fall with the launch of Call of Duty Modern Warfare 3.