EDITOR’S NOTE: Welcome to VentureBeat’s new newsletters. Each week, I’m writing a column on an aspect of gaming world that GamesBeat covers. My colleague Dylan Tweney is writing a column on technology and business called Dylan’s Desk. Together, these columns will be available to newsletter subscribers a whole day before they appear here on the website.
Welcome to the front lines of gaming. I’ve been covering the game industry on a day-to-day basis for about 15 years, mainly by immersing myself in the environment. I play games and I interview people in the game industry daily. But it sometimes helps to pull back and see the industry from afar, as outsiders might see it.
Call of Duty fans were greeted to a “life imitates art” moment at the Call of Duty XP event this week in Los Angeles. Activision Blizzard recreated the Scrapyard multiplayer battlefield from Call of Duty Modern Warfare 2 as a paintball arena where teams of 16 players could square off against each other with faux M4 assault rifles squirting green paint pellets. The event was aimed at promoting the upcoming Call of Duty Modern Warfare 3 game, which Activision hopes will be the blockbuster of the year in video games.
Eric Hirshberg, the president and chief executive of Activision Publishing ( a division of Activision Blizzard), is treating 6,000 Call of Duty fans to a celebration of the game series at a huge aircraft hangar in Los Angeles.
Activision Blizzard chief executive is ready to burst out of the video game business and take over the entertainment industry.
Just as Blizzard Entertainment has Blizzcon for its game fans, Activision Blizzard is now creating Call of Duty XP 2011, a two-day convention for fans of the Call of Duty games.