Uber comes to the rescue in NYC with pricier rides

In the aftermath of Hurricane Sandy, car ride service Uber is instituting surge pricing in New York City -- higher prices during a time of higher demand for rides.

Uber targets masses with cheaper hybrid car service

A car service, not for the rich, but for the rest of us. It’s a novel idea, and its time has come, thanks to on-demand car service startup Uber, which will soon start offering patrons a hybrid vehicle option for …

Uber launches in San Diego, Tony Hawk takes inaugural ride

Professional skateboarder Tony Hawk rides in style in more ways than one. Today, the celebrity became the first person in San Diego to commission and enjoy an Uber ride.

On-demand car service startup Uber formally soft-launched in San Diego with …