Jessica Alba gets her hands dirty (and then clean) as an e-commerce entrepreneur

Jessica Alba and Brian Lee talk about their ecommerce site The Honest Company and how it helps parents and their children.

Star-studded Airtime promo, “The Best Internet You’ve Ever Had”, features MC Hammer

Airtime, Sean Parker’s startup, launched a celebrity-filled promo today to bring in millions of new users to its open video network. The video has been making the rounds, since Internet entrepreneur Shaun Fanning, tweeted about it this morning.

The startup, …

Model Christy Turlington joins Silicon Valley heavyweights to launch new art business (photo gallery)

Minted founder and chief executive Mariam Naficy knows how to fill a room.

Some of Silicon Valley’s most powerful executives showed up, together with supermodel Christy Turlington, for the launch of Minted‘s new art prints business, in Naficy’s San Francisco …

Moontoast’s social commerce platform turns fans into revenue

For musicians, celebrities and other entities with a strong following on social networks, it’s difficult to determine the value of a million Facebook fans, or two million Twitter followers.

With that in mind, Nashville-based startup Moontoast set out to create …

WhoSay adds Greylock Partners to its list of investors

WhoSay, a platform that helps celebrities manage their web presence, has added venture capital firm Greylock Partners to its list of investors, the company announced Monday.

WhoSay basically makes interacting with fans via social networks and mainstream media easier for …

Google+ wants to grow its celebrity circle; add verified accounts

Google plans to increase the number of celebrity members on its new Google+ social network by developing a way to verify their identities, reports CNN.

The company hopes that having celebrities join and use Google+ will help publicize the three-week-old …