Check-ins

AmEx is the king of check ins — and it could own local

Getting enough data to make local recommendations has proved tough. A restaurant reviewer writing for a local newspaper might write a hundred or so reviews a year. Zagat might cover several thousand in its printed books. Yelp provides near universal coverage in the United States, but it still doesn’t have enough information to provide useful recommendations.

Every 60 seconds in social media (infographic)

A single minute may be barely enough time to construct a rational thought, but it’s time enough for social media denizens to inundate the web with their status updates, tweets, checkins, and photos.

The rise of real-time marketing: LocalResponse revenue in January equalled all of 2011

Companies are increasingly looking to tap into the real time nature of the social web and respond directly to customers based on their location and intent. New York’s LocalResponse was one of the the first to turn check-ins into an opportunity for direct marketing. Today its rolling out its Pro Dashboard, an analytical tool the company was using in house.

explore web fun chicago

Foursquare’s mobile recommendation engine, Explore, hits the web

Chances are that the insights gathered from one-and-a-half billion check-ins and 15 million tips are better than your own eyes and ears at sleuthing out the best places to eat, drink and see nearby or afar. At least that’s the logic and science behind Foursquare Explore, a popular recommendation feature migrating from mobile to web today.

Google+ check-in offers go live on its Android app

Google recently revealed its social network Google+ will support check-ins for businesses providing discounts through their Google Places page. Today, the capability was launched, but only through the Google+ Android application.

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Foursquare finally makes its website as cool as its mobile apps

Location service Foursquare is showing off its new coat of paint. The company today unveiled a website redesign with a whole new experience for people sitting at their desks. What started as a check-in game all of a sudden seems a lot more like a formidable business in the making.