On the GreenBeat: Coda copies Apple’s sales strategy, DuPont beats forecast and hits $1 billion in solar sales

Coda will be selling its $45,000 all-electric sedan in malls, a sales strategy the startup likens to Apple’s. The company plans to put up storefronts within 10 to 12 miles of its target demographic (stores are planned for Los Angeles and California’s Bay Area) and plans to retain control of the stores, servicing cars, proffering a “no-pressure” sales environment and offering the cars for sale without markup. The company made waves when it announced the high price tag earlier this week because the relatively unknown vehicle is priced well above the cost of the Nissan Leaf and Chevrolet Volt, which, like Coda’s sedan, will be released in December.