Zynga’s No. 2 executive says success in mobile will depend on delivering core franchises.
Closures are part of Zynga’s strategy to contain costs using “guard rails.”
The No. 2 exec at Zynga is trying to contain costs as the company shifts its weight into mobile gaming.
FarmVille 2 is the company’s best launch in two years.
Guest Post The former chief game designer of Zynga explains his own exit.
The social game has an original story and new gameplay features to expand the developer’s reach into the genre.
The social-gaming giant is listening to fans and hoping to build its best title yet.