Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up ... but profit was down.
Whoopsie. Proving that it’s always good to dot those i’s and cross those t’s, social media firm TBG Digital has amended a report that originally concluded that Facebook’s mobile ad click-through rate (CTR) is four times that of the mobile …
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In its IPO filing Wednesday, Facebook identified mobile’s limited revenue potential, competition from other social networks, and the potential loss of advertisers as factors that could seriously harm its business. But was the social networking company, which relied on advertising …
