The Wall Street consensus is revenue of $14.45 billion and earnings per share of $10.79, and analysts are predicting a 4 percent decline in cost-per-click. That’s in line with the historical model, which shows seven straight quarters of decreasing click prices. The only problem is, it’s wrong.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up … but profit was down.
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