Zynga logo

With three new games, Zynga is fighting to matter in mobile

For the past couple of years, Zynga’s problem was clear. The social gaming giant dominated the charts on Facebook, but not on mobile. And as mobile gaming takes off around the world, Zynga has to break into the top 20 ranks with new hits. If it doesn’t, someone else will claim the bulk of the industry’s profits — as we’ve seen with the ascendent publisher Supercell and its Hay Day social game.