marketing metrics

How to measure your CMO’s performance

While the average tenure of a CMO has almost doubled in recent years, executive recruiting firm Spencer Stuart still says it’s likely that the control of a company’s marketing initiatives will switch hands at least three times in a single decade.

san fransisco street

Announcing the VB CMO Council

VB is more than pleased to announce our new CMO Council. Founding members include the CMOs of Virgin America, Xerox, Birchbox, TOMS, Old Navy, Salesforce, Harvard University, Dun & Bradstreet, and Green Mountain.


Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.


How to turn content marketing into content ROI

If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?

Mastering the art of modern marketing

(Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)