software-cmo-developers

Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.

origin_2453225588

How to turn content marketing into content ROI

If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?

Mastering the art of modern marketing

(Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)