Facebook poached its new CMO Gary Briggs from Google.
Guest Post If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?
Brand Networks has raised $68 million in its first round of funding.The company works with big brands to help them achieve their social media marketing goals. .
You’ll often hear “Big Data” startups promising to help companies unlock the true value of their data, but are they delivering?
Microsoft announced today that it has appointed Chris Capossela to Chief Marketing Officer and senior vice president of Consumers Channels and Central Marketing Group.
Guest Post (Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)
Nokia today announced that it’s appointing marketing veteran Jerri DeVard as its new chief marketing officer and executive vice president.