GoodData CEO throws cold water on the ‘big data’ hype, says ‘we’re still data-bankrupt!’

You'll often hear "Big Data" startups promising to help companies unlock the true value of their data, but are they delivering?

Chief design officers will be the new CMOs, says Fjord exec

Get used to the term “chief design officer,” because they’ll soon be even more important to companies than chief marketing officers, according to Marc Curtis, chief customer officer of design firm Fjord.

Speaking at VentureBeat’s Mobile Summit event, Curtis said …

Netflix CMO Leslie Kilgore leaves after 12 years

Netflix‘s chief marketing officer is stepping down after 12 years that culminated in a cock-up known as Qwikster.

Leslie Kilgore, who has been with the company for almost as many years as it has been in operation, will continue to …

Mastering the art of modern marketing

(Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)

The modern chief marketing officer is as much a scientist as he or she is an artist.

The role is one that’s rapidly …