At least a few consumers think location-based ads are useful (survey)
There’s a big, untapped audience for location-based advertising, where businesses can send offers to the cell phone’s of nearby shoppers, according to a new survey conducted by Harris Interactive. The study was commissioned by 1020 Placecast — which is, naturally, a location-based advertising company.
Before diving into the results, it’s probably best to get this caveat out of the way: The data was collected via an online survey without probability sampling, meaning you should take these… Continue Reading
Location-based advertising: Place trumps traditional targeting
[Editor's note: It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their digital ads, it might be time to abandon traditional content and behavioral targeting strategies in favor of a relatively new concept -- location-based advertising. Below, Placecast founder Anne Bezancon makes... Continue Reading
1020 Placecast serves location-based ads on Eventful
When I got a chance to meet with events web site Eventful back in July to look at their iPhone application, the company informed me it was working on some interesting ways to incorporate advertisements. Today, it revealed those plans: It’s the first cross-platform partner of location-based ad-targeting service 1020 Placecast.
What this means is that Placecast will be in charge of serving up advertisements on Eventful’s webpages and on its mobile site — including the… Continue Reading