At least a few consumers think location-based ads are useful (survey)
There’s a big, untapped audience for location-based advertising, where businesses can send offers to the cell phone’s of nearby shoppers, according to a new survey conducted by Harris Interactive. The study was commissioned by 1020 Placecast — which is, naturally, a location-based advertising company.
Before diving… Continue Reading
Location-based advertising: Place trumps traditional targeting
[Editor's note: It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their... Continue Reading
1020 Placecast serves location-based ads on Eventful
When I got a chance to meet with events web site Eventful back in July to look at their iPhone application, the company informed me it was working on some interesting ways to incorporate advertisements. Today, it revealed those plans: It’s the first cross-platform partner… Continue Reading