42 Entertainment creates alternate reality game for new film, The International
42 Entertainment pioneered the alternate-reality game. Mixing real-life with a fictional story, these games are viral marketing campaigns for a variety of media. Now 42 has created a new alternate-reality game for The International, a new film starring Clive Owen and Naomi Watts.
You can play… Continue Reading
Funware’s threat to the traditional video game industry
Call it Funware. That’s the name for applications with game-like mechanics and game-like behavior that really aren’t traditional video games. And Funware just might steal the thunder from video games, which may no longer have a monopoly on either interactivity or fun.
With new places to… Continue Reading