Dean’s picks for the best of DEMO
The DEMO 2009 conference was in a familiar setting in Palm Desert, Calif., this week, but it was very different from past shows. The elephant in the room, as organizer Chris Shipley pointed out, was the weak economy.
That colored everything. There were fewer companies — 39 this time versus 72 in the fall and 68 a year ago. This meant I was able to spend more time with each company, meeting them at their booths… Continue Reading
DEMO: 7 Billion People’s WebLegend personalizes the web shopping experience
Updated with mention of more competitors
7 Billion People promises to personalize the web shopping experience for — you guessed it — all of the nearly 7 billion people in the world.
The company’s WebLegend product is an e-commerce add-on that web shopping sites can incorporate into their selling processes. The Austin, Tex.-based company analyzes the patterns of behavior that a user exhibits upon visiting a shopping site, and responds accordingly.
If you click first on technical details,… Continue Reading
E-commerce conversion software 7 Billion People snags $3M
7 Billion People, maker of software that supposedly ups the number of purchases on e-commerce web sites, announced that it raised $3 million in second-round funding to expand its marketing and sales operations. The Austin, Tex.-based company claims to apply behavioral science to personalize online shopping experiences and increase revenue for retailers.
SmithCo Investments led the recent round, bringing the company’s total capital raised to $6 million.