Will Condé Nast close Portfolio? Magazines stay troubled
The oncoming advertising recession looks likely to knock one business media source out early. A source has told Cityfile New York that Condé Nast, one of the nation’s biggest magazine publishers, may soon fold Portfolio, its still youthful business glossy.
More problematic than anything is Portfolio’s monthly format. During a financial crisis, readers want information that’s fresh that day — if possible, fresh that hour or even minute. Magazines are lagging badly, with banks collapsing and… Continue Reading