Yahoo buys mobile game ad company Actionality
Yahoo continues to increase its offerings in mobile services. Earlier this month, it bought a small game startup called Actionality.
Yahoo’s expanding line of mobile services already includes games, and this purchase gives Yahoo another place to sell ads. Actionality sticks ads into mobile games and other applications as they’re being downloaded from a mobile web browser to a phone; competitors include Greystripe.
Yahoo also recently announced that it is expanding its mobile ad services to include… Continue Reading