BuzzLogic buys BlogRovR parent to improve its advertising algorithms
In the world of online advertising, relevancy is king. Using metrics to determine the online influence of various sites, as BuzzLogic does, has worked well for the company. However, actually being able to follow a user as they traverse the web may provide even more useful data to determine what they are looking for — and looking at. With that in mind, BuzzLogic is acquiring Activeweave, the company behind the popular Firefox add-on BlogRovR.
BuzzLogic currently… Continue Reading