Mobile crunch time: Marketing company Velti acquires Ad Infuse

Mobile crunch time: Marketing company Velti acquires Ad Infuse

Velti, a global mobile marketing and advertising company, has acquired Ad Infuse, a Silicon Valley competitor, for an undisclosed amount — in a sign of early consolidation in the industry.

It also opens the door for a U.S. expansion by Velti, which so far hasn’t had… Continue Reading

Ad Infuse takes on $12M more, builds market share in mobile advertising

Ad Infuse takes on $12M more, builds market share in mobile advertising

This may well be the year that the leaders in the mobile advertising space emerge, and startup Ad Infuse has taken on another $12 million to try to ensure its place at the table.

As we reported in an October story, Ad Infuse is distinguished by… Continue Reading

Ad Infuse, for highly targeted mobile advertising

Ad Infuse, for highly targeted mobile advertising

Ad Infuse is ready to serve you targeted ads on your cellphone — and may surprise you with how much it knows.

The company can pinpoint a user’s age, gender, income level, and location, among other things. Advertisers pay handsomely for such information, sometimes more than… Continue Reading