WebVisible buys Adapt for search marketing management tools
Ad management software provider WebVisible announced yesterday that it bought Adapt Technologies, a company that makes applications used to automate search marketing campaigns. The amount of the deal has not been disclosed. Both companies serve their technology to mid-size companies looking to bring in revenue through digital advertising.
While WebVisible’s software follows clients through the entire process of online advertising — from creative production through campaign optimization — Adapt’s complementary platform recommends search keywords to target… Continue Reading