Adap.tv raises $10 million for online video ads
Adap.tv, a San Mateo, Calif. company that provides ads for online videos, has raised $10 million — as a slew of competitors, including Google, try to do the same.
The company’s technology provides contextually relevant advertising that runs at the bottom of a video as it plays (our early coverage here). This is sometimes called in-line ads, which are distinct from many other video-ad providers that include ads that take over the video player before, during… Continue Reading