Extreme Reach grabs $1.5M for video advertising
Extreme Reach, a company that integrates advertisements into digital videos across web, television and mobile platforms, just brought in $1.5 million in first-round funding to build its sales and marketing operations.
Based in Needham, Mass., the firm effectively holds clients’ hands through the process from the point of ad creation through performance tracking. It says that many companies have shied away from investing in digital video ads because they aren’t familiar enough with the process. Extreme… Continue Reading
Overlay.TV gets boost to push overlay technology in video
Overlay.tv, a company that lets you overlay video with graphics and other information, has raised $4.6 million more in backing.
Overlay is just one of several companies helping publishers monetize video by letting them insert ads within video. Like a number of other companies, it’s working on technology that’s more nimble than currently offered by leading video sites such as Google’s YouTube. It doesn’t rely on standard ad technology, such as Flash, which can take many… Continue Reading
Roundup: IT budgets dying on the vine, Chrysler’s electric cars, a cure for the bees, and more
Datamonitor points to IT budget freeze — Major sector analyst Datamonitor says that half of IT organizations around the globe will cap spending levels next year.
Chrysler to roll out electric cars — Car maker Chrysler will unveil a line of electric cars to its dealers next week, according to the Wall Street Journal. The large car company has not previously shown off any electric vehicles.
Bee well — Remember when some researchers were blaming mobile phone signals for colony… Continue Reading
Video search company PodZinger becomes EveryZing, raises $10 million
Cambridge, Mass-based PodZinger, previously branded as a search engine for podcasts, has re-named itself EveryZing, and raised $10 million to expand its services.
EveryZing has a video and audio search engine for consumers, which we’ve covered before, but CEO Tom Wilde says that the company is using the money to change focus: EveryZing will use its speech-to-text technology to help publishers get their content into major search engines’ results and get related advertising.
Wilde claims that this… Continue Reading
Adap.tv launches, offering less intrusive video ads
Adap.tv, a San Mateo, Calif. company, launches today with less-intrusive ways of matching advertisements with online video.
Most video advertising dominates your screen: Ads blast you for a few seconds, either before or after a video plays, or even during — so-called pre-roll, post-roll and mid-roll ads, respectively.
Adap.tv’s technology is similar to that of Videoegg, of San Francisco. The ads show up discreetly within a video while it is playing. Adap.tv says it will differ… Continue Reading