Roundup: Web data offers election insight, banks gets big bonuses and more
Here’s the latest action:
Web data offers new info on presidential election — It remains to be seen whether Barack Obama’s tremendous lead over John McCain in Facebook friends will lead to a similar victory on election day. Meanwhile, another study looks at which social networking sites are big in which swing states.
Google CEO stumping for Obama — Eric Schmidt says he’s speaking for himself, not Google, and that he has previously been an informal adviser to the… Continue Reading
Adbrite introduces marketplace for third-party ad targeting companies
AdBrite, a company that calls itself, “the internet’s ad marketplace,” already lets advertisers and publishers find each other directly through its site. Today, Adbrite is claiming to go further than other online ad services in matching an advertiser’s ad with a web publisher’s audience. It is launching a new service, called OTX, that lets third-party ad-targeting companies compete to serve the most relevant ads on publisher’s sites.
Third party targeting companies access Adbrite’s advertisement system via… Continue Reading
Q&A with Philip Kaplan on AdBrite’s funding round, and more
We were headed over to AdBrite’s offices to chat with founder Philip Kaplan earlier today, when the news got out that the ad network had raised a $23 million round of funding (our coverage).
Kaplan has been involved with a number of companies going back as far as the last dot-com bubble, and besides AdBrite is best known for a site called FuckedCompany, that covered the demise of many startups in that era.
The San Francisco company… Continue Reading
AdBrite raises $23M to keep up with ad network race
Updated. And, read our Q&A with AdBrite cofounder Philip Kaplan here.
Online advertising company AdBrite has raised $23 million in a third round of funding from investors led by DAG Ventures and including Sequoia Capital, Mitsui Ventures, and hedge fund Artis Management.
The funding comes as an increasing number of companies are building ad networks, lured by the lucrative buyouts of such companies of late. Microsoft, Yahoo, Google and others are shelling out billions for the best… Continue Reading
BritePic — photography may never be the same
Advertising start-up AdBrite has launched an elegant way to put ads on digital photos, a potentially revolutionary way for photographers to make money.
The feature, called BritePic, was released five days ago, and 144,000 pictures have already been uploaded to AdBrite’s system to claim it, co-founder Philip Kaplan tells VentureBeat.
BritePic uses software to implant ad code directly into digital photos, and provides a host of other nifty tricks that will make the photographer’s trade easier,… Continue Reading