Adchemy raises $31M to increase online ad spending
Adchemy, a marketing firm trying to convince more major brands to advertise online rather than through traditional channels by offering advanced data analysis, has brought in $31 million in venture financing from Accenture, Mayfield Fund and August Capital. Based in Redwood City, the company has now raised $58 million total, from other backers including Hellman & Friedman, Google AdSense co-founder Georges Harik, Half.com founder Josh Kopelman, and other individual investors.
Adchemy raises $19M to use science for online ads
Adchemy, which uses “predictive algorithms” to help companies place online ads more efficiently, said it has raised $19 million in a third round of funding.
Adchemy is a relatively quiet Silicon Valley company that has been studying what makes ads more effective. It has built a library of data that shows how things like ad size, ad keyword structures, genre of web site, and the anchor text of a page all affect how well an advertisement… Continue Reading