Lifestyle drink brand Adina for Life raises $6.6M
San Francisco-based organic and fair trade drink maker Adina for Life has raised $6.6 million in a second round of funding to leap into what one of its financiers calls a “perfect marketing storm”.
The company makes juice drinks, coffee and tea, emphasizing sustainability and fairness to small farmers — providing for the aforementioned marketing storm. (Although it should probably be noted that plenty of large corporations, like Starbucks, are eager to dilute that marketing message… Continue Reading
Organic beverage co., Adina For Life, raises $5M
Adina For Life, a San Francisco organic recipe beverage company has raised $5 million in a second round of funding from the Keiretsu Forum, a group of angel investors.
Adina For Life will use to money to promote its brand with music and mobile media, the companies said in a statement. Its chief exec, Greg Steltenpohl, founded Odwalla Juice: “What took us 20 years to build at Odwalla we hope we can do at Adina in… Continue Reading