AdMob: Dumbphones still draw 60 percent of mobile ads
The latest monthly report from mobile ad network AdMob, which claims to be the world’s largest, contains a sharp reminder for smartphone fans: Non-smartphones, which the mobile industry calls “feature phones,” still distribute 60 percent of the ads in AdMob’s network of more than 15,000… Continue Reading
AdMob finds Android app users more scarce, but just as obsessed as iPhone app users
Updated
The latest monthly report from mobile ad network AdMob, which surveyed 1,117 users, finds that consumers who download apps onto an Android handset or an iPhone behave very much alike.
The big gap between them is that only 19 percent of Android users download at least… Continue Reading
AdMob Q&A: “As eyeballs shift to mobile, advertising dollars follow”
Mobile ad network AdMob expects to serve its 100 billionth ad today, which averages out to 14 of ‘em for every one of us on the planet. Mobile phones now outnumber PCs worldwide by 4 billion to 1.5 billion, according to the United Nations.
The mobile… Continue Reading
AdMob’s 100 billionth ad marks a two-pronged mobile ad turnaround
Today, three and a half years after mobile ad network AdMob was founded by serial entrepreneur Omar Hamoui, the company is about to serve its 100 billionth ad. That’s 14 ad impressions for everyone on Earth. AdMob claims, probably rightly, to be the world’s largest… Continue Reading
iPhone app report: A few top hits dominate the rest
AdMob, probably the largest server of ads to iPhone screens, has released its May Mobile Metrics Report, which you can download as a PDF file. The report breaks down the mobile ad market in several countries, showing which handsets are the most popular.
But the one… Continue Reading
AdMob shuts off ad aggregators
Update: Representatives from AdMob and AdWhirl are continuing the discussion in the comments below this article.
AdMob, the 800-pound gorilla of iPhone ad networks, plans to stop allowing other ad networks to deliver its ads as part of a multi-network service. While the company claims user… Continue Reading
iPhone, iPod touch users hit the Net from their handsets more than a computer
The latest report from AdMob and comScore won’t shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.
Here are the highlights of… Continue Reading
Motally to deliver reliable mobile analytics
Existing techniques for measuring mobile traffic to Web sites are pretty awful.
Motally, provider of an analytics platform for mobile phones, has emerged from stealth with $1 million raised from BlueRun Ventures and well-known Silicon Valley angel Ron Conway. The company says it wants to establish… Continue Reading
AdMob readies new types of ads for iPhone 3.0
AdMob serves six billion mobile ads per month. And when iPhone 3.0 arrives this summer, the mobile ad company will be rolling out several new ad formats tailored to the device. So advertisers will be locked and loaded with ads that rival casual games for… Continue Reading
JumpTap launches mobile AdWords competitor
Heavily funded mobile search and advertising startup JumpTap is launching a new mobile ad marketplace called tapMatch, which it says will offer a more targeted approach than the competition.
The Cambridge, Mass. company already offers mobile search and display advertising, but tapMatch is JumpTap’s answer to… Continue Reading
Why developers are more excited about the iPhone
AdMob threw an iPhone meetup last Thursday night. The meeting was surprisingly well attended as developers showed strong interest in understanding what business models are working on the iPhone platform. The excitement of the developer community prompted some important questions about why the iPhone is… Continue Reading
Report: iPhone and Android taking everyone else’s market share
The iPhone’s operating system provided 50 percent of U.S. advertising requests to Admob last month, according to a report the mobile ad network published today.
Meanwhile, the seminal Android-powered G1, built by HTC, has grown to 5 percent only three months after launch, the report says…. Continue Reading
AdMob and MADS partner to create global mobile ad behemoth
AdMob, which boasts it’s the world’s leading mobile advertising company, has teamed up with MADS, a European mobile ad company, in a strategic alliance to create a global behemoth.
The move is significant because it extends AdMob’s reach in an area where it was relatively weak:… Continue Reading
More funding for mobile ads: AdMob raises $12.5M
Mobile ad network AdMob has raised a $12.5 million addition to its latest round of venture funding, bringing its third round to $28.2 million in all.
In a blog post announcing the funding, chief executive Omar Hamoui says the new cash will help AdMob “cement our… Continue Reading
Roundup: Obama’s environmental policy, Sun’s big loss, and more
Here’s the latest (mostly depressing) action:
President Obama reverses Bush policy on environment — Obama endorsed California’s strict limits on greenhouse gas emissions, and vowed that the federal government will follow suit. Auto manufacturers’ responses were “similar in their ambiguity and political correctness,” according to The New… Continue Reading
MySpace aims to bring mobile videos to the masses
Social network MySpace is launching a new worldwide service that will let its users watch videos on its mobile site from their phones. Mobile video has not been a smashing consumer success. But MySpace’s mobile site (m.myspace.com) gets more than 10 million monthly unique visitors… Continue Reading
The revenge of the $9.99 iPhone apps
When Apple’s App Store first launched back in July there was a wide range of prices for individual applications. While many were free, quite a few of the early games were $5 or $10. But as time has passed, there’s definitely been a trend of… Continue Reading
Admob’s iPhone ad business continues to grow
Mobile web advertising provider Admob is finding significant traction with its iPhone ad network. The device has gone from generating 28 million ad requests in July, when the company launched interactive iPhone-specific ad features, to 236 million in October. Now the iPhone is the top… Continue Reading
Mobile ad network AdMob hits profitability, raises $15.7 million
Mobile advertising network AdMob has become a darling of Silicon Valley this past year, having grown large alongside the recent explosion of mobile web traffic in the U.S. and around the world. Many wonder how badly recession-caused cuts in ad spending might hurt a company… Continue Reading
Tap Tap Revenge gets new music (and ads) to rock the holiday weekend
Tap Tap Revenge held the mantle as the most downloaded application on Apple’s App Store for a while. It’s a solid Guitar Hero-like music game that utilizes the iPhone and iPod Touch’s touch screen with the right price: Free. A new update out today could… Continue Reading