AdMob launches interactive video ads on the iPhone
AdMob, the mobile ad network that Google plans to acquire for $750 million, announced that it’s supporting a new kind of iPhone ad — interactive video.
This is the first interactive video ad unit for iPhones, AdMob says. Mainly, the new feature allows application developers to run a video ad while the application is loading, the way video sometimes plays when you load a website. (You’re a big fan of those ads, right?) Advertisers can also… Continue Reading
Google to buy mobile advertising network AdMob for $750 million
Google said it will buy mobile ad network AdMob for $750 million in stock today, letting the search giant further muscle its way into mobile advertising and extend the dominance it has built on the web in search-based advertising.
San Mateo-based AdMob (see our profile) is the biggest player in mobile web and app ads, a market that has become particularly sexy now that smartphones such as the iPhone and other mobile-browser friendly devices are driving an… Continue Reading
AdMob: Dumbphones still draw 60 percent of mobile ads
The latest monthly report from mobile ad network AdMob, which claims to be the world’s largest, contains a sharp reminder for smartphone fans: Non-smartphones, which the mobile industry calls “feature phones,” still distribute 60 percent of the ads in AdMob’s network of more than 15,000 mobile Web sites and applications. Here’s the current Top 10 list by number of handsets.
Apple iPhone
Apple iPod Touch
HTC Dream
Samsung R450
Palm Pre
Motorola RAZR V3
RIM BlackBerry 8300… Continue Reading
AdMob finds Android app users more scarce, but just as obsessed as iPhone app users
Updated
The latest monthly report from mobile ad network AdMob, which surveyed 1,117 users, finds that consumers who download apps onto an Android handset or an iPhone behave very much alike.
The big gap between them is that only 19 percent of Android users download at least one paid application per month, compared to 40 and 50 percent for iPod Touch and iPhone owners, respectively.
“However,” AdMob writes, “users who purchase paid apps on either platform exhibit similar… Continue Reading
AdMob Q&A: “As eyeballs shift to mobile, advertising dollars follow”
Mobile ad network AdMob expects to serve its 100 billionth ad today, which averages out to 14 of ‘em for every one of us on the planet. Mobile phones now outnumber PCs worldwide by 4 billion to 1.5 billion, according to the United Nations.
The mobile ad market lets almost anyone buy a couple of ads, and almost anyone serve them on their website. But the money, insiders agree, is at the premium end of the… Continue Reading
AdMob’s 100 billionth ad marks a two-pronged mobile ad turnaround
Today, three and a half years after mobile ad network AdMob was founded by serial entrepreneur Omar Hamoui, the company is about to serve its 100 billionth ad. That’s 14 ad impressions for everyone on Earth. AdMob claims, probably rightly, to be the world’s largest mobile ad server, even ahead of Millennial Media, which serves the majority of the ads delivered to America’s most-subscribed wireless carrier, Verizon.
AdMob’s milestone comes just as the Great Advertising Reset… Continue Reading
iPhone app report: A few top hits dominate the rest
AdMob, probably the largest server of ads to iPhone screens, has released its May Mobile Metrics Report, which you can download as a PDF file. The report breaks down the mobile ad market in several countries, showing which handsets are the most popular.
But the one set of stats in the report that everyone should memorize are those that measure the spread of popularity among apps. Here’s what AdMob found for the 2,300 apps that used… Continue Reading
AdMob shuts off ad aggregators
Update: Representatives from AdMob and AdWhirl are continuing the discussion in the comments below this article.
AdMob, the 800-pound gorilla of iPhone ad networks, plans to stop allowing other ad networks to deliver its ads as part of a multi-network service. While the company claims user complaints over broken ads was the major driver, the move will allow AdMob to keep a larger cut of ad revenue — 50 percent is common.
AdMob serves about 6.2 billion… Continue Reading
iPhone, iPod touch users hit the Net from their handsets more than a computer
The latest report from AdMob and comScore won’t shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.
Here are the highlights of the report, which AdMob emailed to us on Monday:
- 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed… Continue Reading
Motally to deliver reliable mobile analytics
Existing techniques for measuring mobile traffic to Web sites are pretty awful.
Motally, provider of an analytics platform for mobile phones, has emerged from stealth with $1 million raised from BlueRun Ventures and well-known Silicon Valley angel Ron Conway. The company says it wants to establish analytics standards for the mobile space like those that Google, comScore and Nielsen use to measure web site traffic and data on the internet.
The San Francisco company is one of… Continue Reading
AdMob readies new types of ads for iPhone 3.0
AdMob serves six billion mobile ads per month. And when iPhone 3.0 arrives this summer, the mobile ad company will be rolling out several new ad formats tailored to the device. So advertisers will be locked and loaded with ads that rival casual games for interactive fun.
The company will offer four new formats:
· Mobile Social Networking –- These ads will connect to the user’s Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin… Continue Reading
JumpTap launches mobile AdWords competitor
Heavily funded mobile search and advertising startup JumpTap is launching a new mobile ad marketplace called tapMatch, which it says will offer a more targeted approach than the competition.
The Cambridge, Mass. company already offers mobile search and display advertising, but tapMatch is JumpTap’s answer to Google’s AdWords, where advertisers can bid to have their ads (usually just a few lines of text) appear next to specific keywords. In tapMatch’s case, those ads can appear on… Continue Reading
Why developers are more excited about the iPhone
AdMob threw an iPhone meetup last Thursday night. The meeting was surprisingly well attended as developers showed strong interest in understanding what business models are working on the iPhone platform. The excitement of the developer community prompted some important questions about why the iPhone is getting a disproportionate amount of developer attention compared to Nokia’s Ovi, Google Market, Blackberry Appstore or Microsoft’s Windows Marketplace for Mobile.
Ewan MacLeod started the discussion with this post.
Mike Rowehl spoke… Continue Reading
Report: iPhone and Android taking everyone else’s market share
The iPhone’s operating system provided 50 percent of U.S. advertising requests to Admob last month, according to a report the mobile ad network published today.
Meanwhile, the seminal Android-powered G1, built by HTC, has grown to 5 percent only three months after launch, the report says. These numbers don’t provide a comprehensive window into the smartphone web and app market — Admob is just adding up requests that its graphical and text ads receive due to… Continue Reading
AdMob and MADS partner to create global mobile ad behemoth
AdMob, which boasts it’s the world’s leading mobile advertising company, has teamed up with MADS, a European mobile ad company, in a strategic alliance to create a global behemoth.
The move is significant because it extends AdMob’s reach in an area where it was relatively weak: Serving ads for high-end publishers across a multitude of mobile channels such as SMS, MMS and the mobile web.
In some ways, you can compare AdMob’s mobile offering to what Google… Continue Reading
More funding for mobile ads: AdMob raises $12.5M
Mobile ad network AdMob has raised a $12.5 million addition to its latest round of venture funding, bringing its third round to $28.2 million in all.
In a blog post announcing the funding, chief executive Omar Hamoui says the new cash will help AdMob “cement our leadership position by making the investments that will help us to come out of this challenging economic environment even stronger than when we went in.” The San Mateo, Calif.-based company… Continue Reading
Roundup: Obama’s environmental policy, Sun’s big loss, and more
Here’s the latest (mostly depressing) action:
President Obama reverses Bush policy on environment — Obama endorsed California’s strict limits on greenhouse gas emissions, and vowed that the federal government will follow suit. Auto manufacturers’ responses were “similar in their ambiguity and political correctness,” according to The New York Times.
Sun posts a $209M loss — At fault are falling demands for servers and storage, as well as a big restructuring charge.
AdMob offering Android-specific ads — The move mirrors AdMob’s similar… Continue Reading
MySpace aims to bring mobile videos to the masses
Social network MySpace is launching a new worldwide service that will let its users watch videos on its mobile site from their phones. Mobile video has not been a smashing consumer success. But MySpace’s mobile site (m.myspace.com) gets more than 10 million monthly unique visitors and more than 3 billion monthly pageviews, the company says. So the introduction of video could give mobile-video streaming a big boost.
MySpace users will be able to watch any video… Continue Reading
The revenge of the $9.99 iPhone apps
When Apple’s App Store first launched back in July there was a wide range of prices for individual applications. While many were free, quite a few of the early games were $5 or $10. But as time has passed, there’s definitely been a trend of the paid apps to move towards $0.99, which seems to be a magic price point for high sales. But $0.99-an-app isn’t much of a way for developers to make a… Continue Reading
Admob’s iPhone ad business continues to grow
Mobile web advertising provider Admob is finding significant traction with its iPhone ad network. The device has gone from generating 28 million ad requests in July, when the company launched interactive iPhone-specific ad features, to 236 million in October. Now the iPhone is the top device on Admob’s network, making up 4.1 percent of all ad requests.
Admob offers various types of banner ads that appear on mobile web sites, including ads that advertisers pay for… Continue Reading