Despite dismal record, merger fever rages — WPP to buy 24/7 Real Media
Updated
Forget the historical record, which says that the majority of mergers fail financially (pick your reading from any of these articles).
The Internet advertising sector is in all-out merger mode, with new online start-ups emerging daily causing angst among the big guys, pushing big players to gobble up other big guys or the best of the smaller ones. The WPP Group, the world’s second-largest advertising company focused mostly on traditional offline ads, just announced it… Continue Reading