AdMob shuts off ad aggregators
Update: Representatives from AdMob and AdWhirl are continuing the discussion in the comments below this article.
AdMob, the 800-pound gorilla of iPhone ad networks, plans to stop allowing other ad networks to deliver its ads as part of a multi-network service. While the company claims user complaints over broken ads was the major driver, the move will allow AdMob to keep a larger cut of ad revenue — 50 percent is common.
AdMob serves about 6.2 billion… Continue Reading
AdWhirl raises $1M for ad platform
One problem iPhone app developers wrestle with is which ad network to sign up with. It can take a couple of weeks to switch ad providers because the app needs to be re-approved by Apple.
AdWhirl is what computer programmers would call a meta-network. Through AdWhirl, app makers can choose and change ad networks on the fly. They can even let AdWhirl auto-switch among networks, like a load balancer, to maximize the return on their ad… Continue Reading
iPhone ads not your path to wealth
“Top iPhone apps make $400 to $5,000 per day” reads a headline over at Silicon Alley Insider. The right way to read the article, and any others citing a new report by iPhone ad server AdWhirl, is to scroll to the bottom. There, you’ll find the disclaimer that only free apps that crack Apple’s top 100 most popular list can make that kind of money. Everyone else? Long Tail.
AdWhirl’s more solid selling point is that… Continue Reading