Google jumps into the website traffic comparison game with Google Trends for Websites
Services that compare website traffic are important to the industry because they provide context for how a site is faring. However, many sites claim these measurement services have incorrect data for them (here’s some sample criticism), and that’s not helped by the fact that all of the services seem to have different data.
You likely know the big players: Alexa and Compete. Then there are the premium services: Hitwise and comScore.
Now a new cowboy is riding… Continue Reading
Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does
It sucks when your Web site’s traffic isn’t being measured correctly.
It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.
Here’s what we’ve learned over the past few days, after our initial piece on the problems of Alexa, Quantcast and Compete, all sites that independently verify how much traffic a site is getting.
We’ve learned that if a measuring company doesn’t have a tracking pixel directly on… Continue Reading
Measuring traffic? Alexa, Compete, Quantcast all have problems
Ever wonder how much traffic a Web site is getting?
We’ve already talked about how tough it is to get accurate stats. Alexa, the favorite of many people because it offers lots of easy-to-get free data, is flawed. And new competitors, such as Compete and Quantcast, which claim to offer something better, also have drawbacks.
Traffick has a good summary of the providers, but still leaves you banging your head against the wall in frustration… Continue Reading