AdMob and MADS partner to create global mobile ad behemoth
AdMob, which boasts it’s the world’s leading mobile advertising company, has teamed up with MADS, a European mobile ad company, in a strategic alliance to create a global behemoth.
The move is significant because it extends AdMob’s reach in an area where it was relatively weak: Serving ads for high-end publishers across a multitude of mobile channels such as SMS, MMS and the mobile web.
In some ways, you can compare AdMob’s mobile offering to what Google… Continue Reading
Amobee raises $22M strategic round from Cisco, Motorola and others for mobile advertising
Updated
Amobee, a company that enables mobile carriers to insert advertising into nearly any form of mobile content, has raised a $22 million strategic round from Cisco, Motorola, Vodafone and a number of returning investors that include Accel Partners and Sequoia Capital.
Unlike mobile advertising advertising companies like AdMob, which makes deals with publishers, Amobee is not an ad network. It works only with the carriers, who use Amobee’s technology to offer their customers ad-supported content for… Continue Reading
Mobile advertising co. Amobee raises more from Sequoia & Accel
Amobee Media Systems, a San Francisco start-up that says it is pioneering a new kind of mobile advertising, has raised an undisclosed amount of financing in a second round from Accel Partners, Sequoia Capital and Globespan Capital Partners.
Amobee raised $5M in 2005 from Sequoia and Accel.
The company told VentureBeat last week that its service lets users choose whether they want to view non-voice content with advertising, or pay to avoid advertising. The service allows… Continue Reading