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Posts Tagged ‘co:Ancestry.com’

dna-tree.gifNo question about it, genetic genealogy — the hobby of using genetic tests to trace your ancestry and, in some cases, to locate previously unknown relatives — is hot these days. Today, of course, brought the news that Ancestry.com, a genealogy Web site that lets users construct family trees and pore over digitized versions of old census records or ship-passenger manifests, is launching a DNA Ancestry service as well. (Matt covered that in his story this morning over at VentureBeat proper.)

But the Ancestry.com move is really just the latest sign of a growing groundswell of enthusiasm — and, of course, hype — over new ways to buttress old-fashioned genealogy research with what seems to be cold, hard science. DNA Direct, which sells various medical genetic tests directly to consumers, just began offering genealogy and “ethnicity” tests as well, “in response to customer requests.” Startups like 23andMe plan to make genealogy searches and genome-based “social networking” a key part of their business (see our coverage here and here). 60 Minutes just ran a lengthy segment on genetic genealogy that purported to puncture some of the hype in the field (much to the dismay of some).

There’s no particular harm in any of this that I can see, which is a good thing given that I’m not sure what anyone could do about it if there was. (Again, the technology is getting ever cheaper and more available, so this train is pretty much leaving the station whether we like it or not.) Like anything else, of course, you should probably have a good sense of what you’re getting into before you start forking over hundreds of dollars for genetics tests. It’s important to remember that the tests often only suggest relatedness without really proving it, particularly where distant relatives are concerned. And of course anyone sending in a cheek swab or a saliva sample for a genetic test should be braced for the possibility of an unexpected family surprise or two, particularly once you begin comparing your genes with those of your (purported) relatives.

Mostly, in fact, the explosion of interest in genetic genealogy strikes me as an interesting example of what happens when a new technology — here, relatively cheap and available genetic tests — that appears to offer rigor and certainty meets a social phenomenon such as genealogy (the U.K.’s Guardian newspaper claims tracing your roots is the second most popular hobby in the U.S., after gardening). Without question, there will be some hurt feelings and deflated hopes as people realize that genetic testing has its limitations, too.

It’s also a nice illustration of the sort of weirdness we’re all going to face as our genetic information becomes more transparent to us and forces us to redraw many mental categories that don’t map particularly well onto the genome. The Guardian, for instance, recently ran this great story that looked into what genetic testing says about our sense of identity, particularly when the tests turn up unexpected results related to ethnicity or paternity.

Also, as I’ve noted before, there’s also the fact that your DNA probably isn’t anywhere near as private as you’d like to think, given the fact that you shed DNA-containing hair and skin cells pretty much wherever you go. That notion was underscored by this creepy story from the NYT back in April about DNA scavengers who, by hook or by crook, aim to get and test genetic samples from people they think might be related to them. And at that, I’m pretty sure we’re still only just scratching the surface of other changes that are in store for us.

updated
ancestry.jpgThe Generations Network, operator of Ancestry.com has just received $300 million from Spectrum Equity Investors, a Silicon Valley buyout firm, which will take a majority stake in the company.

Ancestry.com has also just launched DNA testing of its 5 billion records, so that family members can resolve mysteries about their ancestors, i.e., find out for sure who they are and are not related to. This is smart, because it exploits peoples’ keen interest in their own histories. By charging people up to $200 for the privilege, it hopes to make the sort of money that will justify Spectrum’s investment. It comes at a time when a number of other companies are offering sophisticated DNA services, including Silicon Valley’s 23andMe.

We’d heard Provo, Utah-based Generations had been shopping itself around for some time, but Spectrum had already been a minority investor since 2003.

Ancestry.com lets people create family trees, submit family photos and stories and allows them browse their collections. The deal comes as Ancestry is facing competition from fast-growing family tree companies such as Geni, which boasts hip Ajax-filled interactive technology. Another is MyHeritage. See our coverage of Geni and Generations Network here.

Generations operates a number of other sites too, including myfamily.com, Rootsweb.com, Genealogy.com, Family Tree Maker and Ancestry Magazine. It reportedly makes $150 million in revenue a year.

Ancestry.com’s DNA service combines DNA testing with Ancestry.com’s collection of 5 billion names in historical records. The company says it has 15 million users, and lets them take a cheek-swab test and compare DNA test results in its database, so that they can “prove (or disprove) family legends, discover living relatives they never knew existed.”

It offers Y-DNA and mtDNA tests — ranging in price from $149 to $199. The Y-DNA test analyzes the DNA in the Y chromosome, which is passed virtually unchanged from father to son. Women can have their father or other related male take the test. The mtDNA test analyzes DNA in an individual’s mitochondrial DNA, which passes from a mother to her children. The company says test results can provide better estimates of an ancient ancestors’ origins and “migration route from Africa and can aid in identifying living cousins.”

It said DNA results will soon integrate with online Ancestry.com family trees, so that users with similar last names can see how they are related, or not related.

Update: More from David Hamilton about this trend.

Update II: Other reports, including from VentureWire, say the company had previously raised $95 million in venture funding since 1998. The company’s four largest shareholders are now Spectrum, Sorenson Media, CMGI@Ventures and EsNet Group, according to the company.

[Disclosure: To my surprise, I've seen Ancestry.com running ads on VentureBeat this morning, including ads running along this story. This was arranged by our advertising partner, Federated Media, without our knowledge. That's fine (indeed, the purpose of having FM involved to arrange such deals, and why not make it targeted), but just wanted to let you guys know that there was no connection between editorial coverage and advertising!]

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