Auditude raises more money to match and monetize copyrighted online video
Back in November, Auditude signed a big deal with MTV Networks to monetize premium content uploaded to MySpace. It would appear that it’s working, as the company has just received a $10.5 million second round of funding to expand its reach.
Much like Google’s “Content ID” system, Auditude has technology that determines if a video is from a copyright holder’s library, and if so inserts an ad on top of it. Auditude now has partnerships to… Continue Reading
Anvato raises $2M to bust and monetize copyrighted videos
Anvato, a company that has developed a way to identify videos anywhere on the web using visual detection technology, brought in a $2 million tranche of an anticipated $4 million first-round of funding. The Mountain View, Calif. company is significant because it’s able to recognize video content no matter what kind of title or meta data it comes bundled with. This is especially important with so many user-generated videos being posted and passed around with… Continue Reading
Anvato raises $550,000 to find copyright infringing videos
A startup called Anvato has raised $550,000 to launch a new video search service that helps publishers find copyright-infringing videos online. Backers include William Lohse, founder of Softbank Forums and former president of Ziff-Davis, former Ziff-Davis Interactive Media President Jeff Ballowe and Ogden Capital.
The Mountain View, Calif. company says it uses “perceptual signature” technology that works like the human eye, identifying scenes, objects and movements in a video without requiring any digital watermarking. Limiting its… Continue Reading