The revenge of the $9.99 iPhone apps
When Apple’s App Store first launched back in July there was a wide range of prices for individual applications. While many were free, quite a few of the early games were $5 or $10. But as time has passed, there’s definitely been a trend of the paid apps to move towards $0.99, which seems to be a magic price point for high sales. But $0.99-an-app isn’t much of a way for developers to make a… Continue Reading
SocialMedia, the social ad company, is raising what could be $20M
SocialMedia, a San Francisco company that places ads on social networks and other areas where there’s a social component for advertisers to tap, has hired Savvian investment bank to raise what could be a $20 million second round, we’re hearing.
I wrote about SocialMedia last month, and described the evolution of its offerings including its new FriendRank technology to help place socially relevant ads.
Apparently, so much interest from venture capitalists has since hit the company that… Continue Reading