It’s all about utility: Social media apps grow up (for advertisers, too)
[Editor's note: Social media applications on networks like Facebook and MySpace -- and more recently the iPhone -- are starting to pull in real revenue. And we're seeing some developers add new types of functionality to their offerings in order to stand out from the... Continue Reading
Appssavvy snags $3.1M to connect advertisers, app developers
Even though social networking companies serve tens of millions of users, there’s still bizarrely little advertising on the most popular sites. Many big agencies and brands have experimented, but they’re still looking for better ways to target the users they want.
The latest company hoping to… Continue Reading
Appssavvy makes it easier for advertisers to navigate the demographics of social networks
Appssavvy, a sales company that helps advertisers cull through the thousands of social network applications hitting the web to find the right match, is close to releasing a dashboard tool to make the process that much easier. The New York-based company, which we’ve covered before,… Continue Reading