Apptera gets more funding and a former Yahoo VP on its board
Voice and visual mobile ad network Apptera clearly doesn’t think that mobile advertising is going to take as big a hit as other forms of online advertising. In fact, from its perspective, mobile advertising may be the perfect way for publishers to cut costs while reaching a very targeted audience. The company has just closed a new round of funding to expand operations and help its clients do just that.
Apptera works with services like AOL’s… Continue Reading
Hello, and welcome targeted ads on Moviefone
“Hello, and welcome to Moviefone.”
Chances are you’ve probably heard those words before, read by the distinct Mr. Moviefone voice. Some 40 million calls a year are placed to Moviefone to find movie show times and access ticket information. Starting today, the service is partnering up with mobile advertising company Apptera, to monetize those calls
Moviefone, which is owned by AOL, will begin to play targeted in-call advertisements using Apptera’s contextual ad-serving technology. For example, “Someone who… Continue Reading
Apptera raises $9.74M for mobile search advertising
Apptera, a San Bruno, Calif. developer of speech recognition, search and advertising for mobile phones, has drawn $9.74 million from a $14.74 million fourth round of capital committed by investors, according to a regulatory filing cited by PE Wire.
Return backers include Alloy Ventures, Lightspeed Venture Partners and Walden International.