Apptera gets more funding and a former Yahoo VP on its board
Voice and visual mobile ad network Apptera clearly doesn’t think that mobile advertising is going to take as big a hit as other forms of online advertising. In fact, from its perspective, mobile advertising may be the perfect way for publishers to cut costs while… Continue Reading
Hello, and welcome targeted ads on Moviefone
“Hello, and welcome to Moviefone.”
Chances are you’ve probably heard those words before, read by the distinct Mr. Moviefone voice. Some 40 million calls a year are placed to Moviefone to find movie show times and access ticket information. Starting today, the service is partnering up… Continue Reading
Apptera raises $9.74M for mobile search advertising
Apptera, a San Bruno, Calif. developer of speech recognition, search and advertising for mobile phones, has drawn $9.74 million from a $14.74 million fourth round of capital committed by investors, according to a regulatory filing cited by PE Wire.
Return backers include Alloy Ventures, Lightspeed… Continue Reading