Apture raises $4.1M for richer news browsing
Apture, a company that helps publishers integrate multimedia content into their browsing experience, has only been getting better since I last covered it in June, having added new features addressing many of my reservations. And now the San Mateo, Calif. startup has raised $4.1 million in a first round of venture funding.
On a conceptual level, Apture is similar to the more established Snap Shots — both products allow you to open smaller windows within your… Continue Reading
Apture wants to help bloggers create a richer browsing experience
A startup called Apture just officially launched its multimedia linking platform, which makes it easy for websites to display outside content through pop-up windows. Sharp-eyed readers could already spot Apture in action at the Washington Post’s blogs The Fix and Celebritology and elsewhere, but now the platform is available to the general blogging public.
Chief executive Tristan Harris says the company’s goal is to make the web-browsing experience richer and more “three-dimensional” — in other words,… Continue Reading
Apture drags online news experience into the 21st century
As news organizations move to the web, many of them are struggling with new ways to enrich the online reading experience. Articles are often stuffed with links to background information, previews of related sites and stories and so on. Now a startup called Apture says it’s created the “next generation news experience”, one that you can try out starting today on the Washington Post’s blogs The Fix and Celebritology.
There are plenty of products trying to… Continue Reading