Turner Broadcasting taps Attributor for video tracking
Turner Broadcasting System, the corporation behind networks like CNN, TBS, and Cartoon Network, has announced a partnership with Attributor, an online content tracking and analytics company. The partnership would allow Turner to track and study how users upload and access (both lawfully and unlawfully) its video content.
Attributor’s audio/video tracking tools work by fingerprinting a content provider’s video. For Turner, this means loading its online video library into Attributor’s software and having an algorithm attached. Once… Continue Reading
Associated Content uses Attributor to detect online plagiarism, grow traffic
Associated Content is a sort of Wikipedia but comprised of professionally written articles that it pays people to write. Last month, it had a big problem: charges of plagiarism. Tech news blog Mashable discovered that a person was copying Mashable posts verbatim and selling them to Associated Content.
Plagiarism can be a big problem for any web publisher that spends money on creating content. To avoid repeat situations like the Mashable copier, Associated Content is hiring… Continue Reading
Roundup: Google’s Korean clutter, Real’s player, Panoramio and more
Here’s the latest action:
Google Korea has cluttered page — This is a striking departure from the spartan interface Google is known for. Details here. We checked with Google, and a spokeswoman confirmed the Korean site was developed in response to market research and feedback from Korean users. She called it a “new intuitive and easy-to-use design” that helps discover Google products and services.
AOL serving ads in IM and chat — AOL subsidiary Userplane lets Website publishers… Continue Reading
Attributor scans web for copyright violations
Updated
Attributor, a Redwood City start-up, is scanning the Web to fingerprint pages for copyrighted audio, video, images and text, to give publishers a way to request that Web sites take down priated content — or pay for it, at least.
The company’s statement is here; there’s a good summary in the WSJ today.
This service has an obvious market, highlighted by YouTube’s continued hosting of pirated video and music. Publishers need tools to find that content, in… Continue Reading