Auditude raises more money to match and monetize copyrighted online video
Back in November, Auditude signed a big deal with MTV Networks to monetize premium content uploaded to MySpace. It would appear that it’s working, as the company has just received a $10.5 million second round of funding to expand its reach.
Much like Google’s “Content ID” system, Auditude has technology that determines if a video is from a copyright holder’s library, and if so inserts an ad on top of it. Auditude now has partnerships to… Continue Reading
Anvato raises $2M to bust and monetize copyrighted videos
Anvato, a company that has developed a way to identify videos anywhere on the web using visual detection technology, brought in a $2 million tranche of an anticipated $4 million first-round of funding. The Mountain View, Calif. company is significant because it’s able to recognize video content no matter what kind of title or meta data it comes bundled with. This is especially important with so many user-generated videos being posted and passed around with… Continue Reading
MTV Networks starts making money on MySpace, via video ad-matching tech
MTV Networks can now make money when a MySpace user uploads its content — say a clip from comedy newscast “The Daily Show,” or prank show “Punk’d” — via ad-matching technology created by a Palo Alto, Calif. startup called Auditude.
Similar to the “Content ID” system recently introduced by Google-owned YouTube, Auditude automatically identifies professional video clips and lets a content owner serve targeted ads alongside them.
In the meantime, MTV owner Viacom is pressing on with… Continue Reading