Avanoo and Spongecell try to make banner ads that we won’t hate

Avanoo and Spongecell try to make banner ads that we won’t hate

Updated

Let’s face it: Display ads are lame. Eye-tracking analysis suggests that most people ignore them. Consumers find them significantly less trustworthy than search ads, and it even seems doubtful that clicks are a good measure of their success.

Despite this, display advertising was responsible for around… Continue Reading

Avanoo, a “community wisdom bank”

Avanoo, a “community wisdom bank”

Avanoo, a site that aims to tap into the “wisdom of communities” to offer answers to your questions about life, is officially launching today.

There are several question and answer sites already out there, such as AllExperts and new start-up Megabuzz, of Seattle. Each seek to… Continue Reading