Avanoo and Spongecell try to make banner ads that we won’t hate
Updated
Let’s face it: Display ads are lame. Eye-tracking analysis suggests that most people ignore them. Consumers find them significantly less trustworthy than search ads, and it even seems doubtful that clicks are a good measure of their success.
Despite this, display advertising was responsible for around $4.41 billion of the approximately $21.1 billion spent on online advertising last year. Improved targeting methods might make display ads more useful for brands and publishers, but there aren’t many… Continue Reading
Avanoo, a “community wisdom bank”
Avanoo, a site that aims to tap into the “wisdom of communities” to offer answers to your questions about life, is officially launching today.
There are several question and answer sites already out there, such as AllExperts and new start-up Megabuzz, of Seattle. Each seek to maximize page views, and therefore advertising.
Avanoo appears to want to go deeper. Its idea builds on the “Wisdom of Crowds” theory, laid out in James Surowiecki’s book of the same… Continue Reading