Baynote launches recommendation platform to better target content to web site visitors
Baynote, a company that provides recommendation technology for web publishers, businesses, and others, is launching a new software service — what it calls its Collective Intelligence Platform.
The Cupertino, Calif. company has been developing software that tracks user behavior on a web site or other communication channels like email, identifying then sorting the variations in visitor behavior into a bunch of different categories. So if a user comes to a site and starts randomly clicking around… Continue Reading
Aggregate Knowledge raises $20M, to boost sales on Web sites
Aggregate Knowledge, which tracks Internet user surfing patterns within a site in order to sell them more, has raised $20 million in venture capital, as expected.
We reported about Aggregate Knowledge’s progress in February, including early details of this round. Venture capitalists valued the company higher than $70 million (post-investment), the company’s chief executive Paul Martino confirmed. DAG Ventures led the round, and was joined by Kleiner Perkins. Martino, an affable fast-talker, also co-founded social networking… Continue Reading
Baynote peeps at user Web behavior, and says it boosts revenue
Baynote is yet another company boasting that its customer behavior-tracking technology can boost revenue for Web sites.
It says it has increased revenue for some customers by up to 20 percent.
It recently raised $10.75 million in venture backing, (see our recent coverage), but we only yesterday got to see a demo of the site.
Baynote’s technology seeks to quickly get people to pages they’re most interested in. Example: One of Baynote’s customers is StressCenter.com,… Continue Reading
Baynote raises $10.75M for corporate Web site search
BayNote, Cupertino, Calif. company that tracks the surfing patterns of users of corporate Web sites, in order to make a site easier to navigate, has raised more cash.
It has gotten $10.75 million in a second round of funding, according to a regulatory filing cited by PE Week. Investors include Hummer Winblad Venture Partners, JK&B Ventures and Steamboat Ventures.
The company raised $4.6 million in 2005.
The company hasn’t gotten much visibility, despite launching earlier than the… Continue Reading