Baynote launches recommendation platform to better target content to web site visitors

Baynote launches recommendation platform to better target content to web site visitors

Baynote, a company that provides recommendation technology for web publishers, businesses, and others, is launching a new software service — what it calls its Collective Intelligence Platform.

The Cupertino, Calif. company has been developing software that tracks user behavior on a web site or other communication channels like email, identifying then sorting the variations in visitor behavior into a bunch of different categories. So if a user comes to a site and starts randomly clicking around… Continue Reading

Aggregate Knowledge raises $20M, to boost sales on Web sites

Aggregate Knowledge raises $20M, to boost sales on Web sites

Aggregate Knowledge, which tracks Internet user surfing patterns within a site in order to sell them more, has raised $20 million in venture capital, as expected.

We reported about Aggregate Knowledge’s progress in February, including early details of this round. Venture capitalists valued the company higher than $70 million (post-investment), the company’s chief executive Paul Martino confirmed. DAG Ventures led the round, and was joined by Kleiner Perkins. Martino, an affable fast-talker, also co-founded social networking… Continue Reading

Baynote peeps at user Web behavior, and says it boosts revenue

Baynote peeps at user Web behavior, and says it boosts revenue

Baynote is yet another company boasting that its customer behavior-tracking technology can boost revenue for Web sites.

It says it has increased revenue for some customers by up to 20 percent.

It recently raised $10.75 million in venture backing, (see our recent coverage), but we only yesterday got to see a demo of the site.

Baynote’s technology seeks to quickly get people to pages they’re most interested in. Example: One of Baynote’s customers is StressCenter.com,… Continue Reading

Baynote raises $10.75M for corporate Web site search

BayNote, Cupertino, Calif. company that tracks the surfing patterns of users of corporate Web sites, in order to make a site easier to navigate, has raised more cash.

It has gotten $10.75 million in a second round of funding, according to a regulatory filing cited by PE Week. Investors include Hummer Winblad Venture Partners, JK&B Ventures and Steamboat Ventures.

The company raised $4.6 million in 2005.

The company hasn’t gotten much visibility, despite launching earlier than the… Continue Reading