Roundup: Feds offering short-term loans, presidential debates live online, Silver Spring gets a big raise, and more
Feds now providing short-term debt — The Federal Reserve will provide money for companies to finance their day-to-day activities, in the government’s latest effort to staunch bleeding in the credit markets.
Live presidential debates hit the web — Hulu will stream tonight’s presidential debate live, something of a breakthrough for Internet TV.
Smart grid co. Silver Spring Networks raises $75M — Rapidly growing energy efficiency startup Silver Spring Networks, which makes communications equipment that connects utilities to electricity consumers, has… Continue Reading
BlackArrow inserts ads for cable companies, raises $12M
BlackArrow, a San Mateo, Calif., startup, is offering a new technology to help keep TV advertisers happy.
The company, in secrecy until now, will announce tomorrow (Monday) that it wants to insert targeted ads into on-demand viewing by placing a piece of hardware between cable operators and consumers. Prior to the user watching an on-demand show, BlackArrow helps deliver a brief ad, tailored to the theme of the show and the user’s apparent preferences. For example,… Continue Reading
Skipping the ads? BlackArrow raises $14.75M to defy you
(Updated with Web site URL)
San Mateo start-up BlackArrow has raised $14.75 million to develop a way to insert advertisements in TV and Internet video programming, and it shows the ads even if people try to skip over ads with their DVRs.
It has been secret until now. But this is pretty serious cash for an unknown company. It is, after all, a pretty serious proposition.
Here’s how it works: Take ABC, a network that sells 30-second advertising… Continue Reading