Google expands its television ad platform with Bloomberg TV
Advertising is perhaps now the key element to Google. One could even make the argument that it’s even more vital to the company now than its core product, search, is. After all, if someone pulled the plug on Google’s AdSense and AdWords revenues, the company would be a shadow of itself. That’s why it continues to diversify its advertising projects.
Television is a particularly important space when it comes to advertising, and today, Google has announced… Continue Reading
Former Time editor Pearlstine leaves Carlyle for Bloomberg — What next?
Norman Pearlstine, the former editor in chief of Time Inc., has left the politically connected buyout firm Carlyle after less than two years, and joined the financial media company, Bloomberg.
The departure comes at a time when Carlyle is going through serious turmoil, with prominent partner Bob Grady stepping into a lesser role. The firm recently lost two other partners and replaced them with others.
In March, lenders seized the assets of one of its subsidiaries… Continue Reading