BlueKai raises $10.5M to help sell consumer data
BlueKai, which runs a marketplace where advertisers can buy data about online shoppers, has raised $10.5 million in a second round of funding.
The Bellevue, Wash. startup allows shopping sites that have collected data about your interests and activities to sell that information to advertisers. Done right, that kind of smart advertising could probably deliver much higher returns than traditional ads. In fact, BlueKai says it can provide three times the response rate of a normal… Continue Reading