10 lessons in bootstrapping a business
(Editor’s note: Clate Mask is co-founder and CEO of Infusionsoft. He submitted this story to VentureBeat.)
There are two ways to build a business: Raise a bunch of money or bootstrap. When I was in business school, there wasn’t much attention given to the bootstrapping notion. The “MBA way” of growing a business is to write a business plan, raise money and then execute the business plan. But I think that’s almost always the wrong approach.
We bootstrapped Infusionsoft… Continue Reading
Bootstrap launches financial management site for businesses that don’t like financial management
Update: Bootstrap is now called Outright.
A new site called Bootstrap wants to take the headache out of running a small business — well, the financial headache, anyway. Its financial management Web site, which just left private testing mode, is designed for business owners who don’t know all the ins and outs of accounting, and don’t want to deal with them, either.
There is, of course, plenty of competition from entrenched offerings like Intuit’s QuickBooks, as well as… Continue Reading