Break Media, video ad network for dudes, gets big brands on low-budget content, grows fast

When I encounter a grainy video of two apparently intoxicated women battling it out on the subway, the last thing I expect to appear is an ad from a major brand. But lo and behold, at Break.com, the flagship site of the video ad network, Break Media, an ad for Honda’s Element SUV popped up.

While most analysts are bullish about its potential, online video advertising is still controversial: in April, the much-discussed and well-funded VideoEgg… Continue Reading