DEMO: Burt launches Rich to deliver rich data on ad campaigns

DEMO: Burt launches Rich to deliver rich data on ad campaigns

Advertising software company Burt is launching a new analytics service called Rich. The service breaks down all its data into a single report page, which the company says is tailored to the needs of creative agencies. It’s supposed to answer questions like, “How long was the ad visible?” and “Did people actually notice it?”

The company launched Rich today at DEMOfall 09, the emerging technology conference co-produced by VentureBeat. Like any good analytics service, it includes… Continue Reading

TC50: Advertising & Commerce Monetization session roundup

TC50: Advertising & Commerce Monetization session roundup

The advertising and commerce monetization session seemed interesting to both the crowd and panel of experts alike. The final company to present, OtherInbox got cheers from the crowd for its idea to get rid of email inbox overload, but drew criticism from a expert panelist.

Burt: Recommendations for advertisers

A Swedish company that hopes to make a way for advertisers to create compelling campaigns. Its site walks the advertiser through step-by-step ad text creation, and provides recommendations… Continue Reading