BuzzCity grows in the low-end mobile ad market with new funding
BuzzCity, a Singapore-based mobile advertising company, has picked up an additional $10 million for its combination approach of an ad network and social site, myGamma.com
The company is aiming to expand in the United States, but chances are, you’re not in its target market. Its idea is to reach out to audiences everywhere that are on a similar economic level. In India and Indonesia, the countries with the most BuzzCity users, that means the growing… Continue Reading
BuzzCity is a growing new competitor in the US mobile advertising market
Mobile advertising is still a very young market in the US, as mobile web usage here has lagged after many other countries due to inferior access to quality mobile devices and services. But mobile usage is growing as access has improved, which means the opportunity for mobile advertising has, too.
Besides mobile advertising efforts by giants like Yahoo, Google and AOL, perhaps the best-known mobile ad startup to go after the U.S.’s emerging mobile market… Continue Reading
Analysis: MySpace and Facebook challenge mobile-only social networks
Mobile life is blooming. Some 47 mobile social network companies have emerged globally, to help cater to our need to message and communicate while on the go.
But what about the huge incumbents, like MySpace or Facebook? Will they thrive on the mobile web?
Well, the 47 mobile-only networks will probably tell you that mobile is a whole different animal, and downplay the threat of a switch by their millions of users to those big guys. But… Continue Reading