Visible Technologies raises $6M to help companies track buzz

Visible Technologies, a service that lets companies follow what’s being said about them across the web, has brought in $6 million in a third round of funding. This bumps its total capital raised to $18 million since its founding in 2003. Based in Bellevue, Wash.,… Continue Reading

Are you an “influencer?” If so, BuzzLogic has an ad network for you

Are you an “influencer?” If so, BuzzLogic has an ad network for you

Social media influencers of the world take note: You can now (theoretically) get the financial credit your influence deserves.

Today, BuzzLogic, a start-up capitalized to the tune of about $13.5 million, goes live with its its “Conversation Ad Network.” This network uses algorithms that ferret out… Continue Reading

BuzzLogic buys BlogRovR parent to improve its advertising algorithms

BuzzLogic buys BlogRovR parent to improve its advertising algorithms

In the world of online advertising, relevancy is king. Using metrics to determine the online influence of various sites, as BuzzLogic does, has worked well for the company. However, actually being able to follow a user as they traverse the web may provide even more… Continue Reading

Visible Technologies, online identity tracker, raises $12 million

Visible Technologies, online identity tracker, raises $12 million

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Visible Technologies, one of the more prominent companies that helps people and companies track their online identities, has raised $12 million in financing.

Like competitors Buzzlogic, Radian6 and others, Seattle-based Visible Technologies has developed software that tries to find mentions of clients on web sites.

Its Truview… Continue Reading

Buzzlogic shows which bloggers have power, and where

Buzzlogic shows which bloggers have power, and where

Buzzlogic, a San Francisco company that tell marketers which blogs are the most influential, is now distributing its online product.

It’s looking pretty good. This is unfortunately not a free software. You’ll have to pay about $12,000 a year.

It tracks conversations around certain topics…. Continue Reading

BuzzLogic raises $9.6M to help you sort through blog clutter

BuzzLogic raises $9.6M to help you sort through blog clutter

BuzzLogic, the San Francisco company that helps you find out which blogs are influential, has raised $9.6 million in a first round of venture capital.

It was led by Adams Capital Management, Ackerley Partners and Transcosmos Investments & Business Development.

We wrote about BuzzLogic when it launched… Continue Reading

BuzzLogic wants to identify influential blogs, raises $1.5M

BuzzLogic wants to identify influential blogs, raises $1.5M

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San Francisco start-up BuzzLogic is trying to help you sort through the blog clutter. If you’re a marketer or PR person, how do you really know who is an influential blogger and who is not?

BuzzLogic just launched at the DEMO conference, and is homing in… Continue Reading

Dogster raises $1M to expand — Woof! — but it’s not about the dogs

Dogster raises $1M to expand — Woof! — but it’s not about the dogs

About a year ago, Dogster, the social networking site for dogs, made some eyebrow-raising news: It had turned profitable.

Now Dogster has raised a round of $1 million from a group of accomplished “angel” investors, to help it step on the gas.

In talking with founder and… Continue Reading