Visible Technologies raises $6M to help companies track buzz
Visible Technologies, a service that lets companies follow what’s being said about them across the web, has brought in $6 million in a third round of funding. This bumps its total capital raised to $18 million since its founding in 2003. Based in Bellevue, Wash., the company’s investors include Ignition Partners and WPP Group. Two other companies, BuzzLogic and BuzzMetrics do roughly the same thing, reports paidContent.
Its two main products, TruCast and TruView, monitor blogs,… Continue Reading
Are you an “influencer?” If so, BuzzLogic has an ad network for you
Social media influencers of the world take note: You can now (theoretically) get the financial credit your influence deserves.
Today, BuzzLogic, a start-up capitalized to the tune of about $13.5 million, goes live with its its “Conversation Ad Network.” This network uses algorithms that ferret out the big time influencers and the lesser influencers over whom they hold sway and place ads on their blogs. Because the ads are targeted, niche blogs with influence within their… Continue Reading
BuzzLogic buys BlogRovR parent to improve its advertising algorithms
In the world of online advertising, relevancy is king. Using metrics to determine the online influence of various sites, as BuzzLogic does, has worked well for the company. However, actually being able to follow a user as they traverse the web may provide even more useful data to determine what they are looking for — and looking at. With that in mind, BuzzLogic is acquiring Activeweave, the company behind the popular Firefox add-on BlogRovR.
BuzzLogic currently… Continue Reading
Visible Technologies, online identity tracker, raises $12 million
updated
Visible Technologies, one of the more prominent companies that helps people and companies track their online identities, has raised $12 million in financing.
Like competitors Buzzlogic, Radian6 and others, Seattle-based Visible Technologies has developed software that tries to find mentions of clients on web sites.
Its Truview product analyzes search engine results on clients, tries to determine if the mentions are positive or negative, then sends a report to the client and tries to connect them directly… Continue Reading
Buzzlogic shows which bloggers have power, and where
Buzzlogic, a San Francisco company that tell marketers which blogs are the most influential, is now distributing its online product.
It’s looking pretty good. This is unfortunately not a free software. You’ll have to pay about $12,000 a year.
It tracks conversations around certain topics. And more than just tracking the influence of blogs, it also ranks which topics are getting attention from those influential blogs. Its strength is in the visual portrayal of these… Continue Reading
BuzzLogic raises $9.6M to help you sort through blog clutter
BuzzLogic, the San Francisco company that helps you find out which blogs are influential, has raised $9.6 million in a first round of venture capital.
It was led by Adams Capital Management, Ackerley Partners and Transcosmos Investments & Business Development.
We wrote about BuzzLogic when it launched in September after raising a seed round of $1.5 million.
The company seeks to define which blogs are shaping conversations online. It uses four criteria to measure a blog:
•overall traffic and… Continue Reading
BuzzLogic wants to identify influential blogs, raises $1.5M
Updated
San Francisco start-up BuzzLogic is trying to help you sort through the blog clutter. If you’re a marketer or PR person, how do you really know who is an influential blogger and who is not?
BuzzLogic just launched at the DEMO conference, and is homing in on this “influencer” question.
The company seeks to define who is shaping specific conversations in blogs with “algorithms” that analyze relationships, based on four criteria:
–overall traffic and number of inbound… Continue Reading
Dogster raises $1M to expand — Woof! — but it’s not about the dogs
About a year ago, Dogster, the social networking site for dogs, made some eyebrow-raising news: It had turned profitable.
Now Dogster has raised a round of $1 million from a group of accomplished “angel” investors, to help it step on the gas.
In talking with founder and chief executive Ted Rheingold, we began to discover the real magic behind the site: It is all about the dogs, but then it isn’t really. Sure, dog owners are flocking… Continue Reading