Channel M, Ripple and others lock horns in the battle for the retail display ad market
Retailers are starting to invest in interactive displays which can show dynamic ads inside stores to better target customers who are stuck waiting in store lines. From the gas station to the coffee store, these displays are popping up everywhere. Pretty soon, look for an ad display in your bathroom. (joke, for now).
One benefiiciary is Channel M, which announced today that Intel Capital has invested in it. Los Angeles-based Channel M is one of a… Continue Reading
Channel M raises $6M to provide TV content to retailers
Channel M, which provides content and advertising to around 20,000 retail locations in the United States, has raised $6 million to expand its network and increase ad sales.
The Los Angeles-based company has deals with retailers such as GameStop and Macy’s to provide the material shown on in-store TVs. Channel M acquires movie trailers, music videos and other content, while also producing some footage itself, said CEO David Teichner. In fact, the company has a film… Continue Reading