WordStream launches app to optimize search marketing
WordStream, a maker of software that suggests keywords and keyword strategies for search advertisers, launches its flagship (and only) product today. The application not only generates a database of relevant keywords, but also tracks their performance to determine which ones work best, in which groups and why — and puts the results to use in live campaigns. It also announced $4 million in first-round funding from Sigma Partners.
The Boston-based company says that it automatically integrates analytics to prioritize certain keywords, allowing advertisers to make informed decisions at all… Continue Reading
Clickable targets small to medium-sized search advertisers, raises $14.5M
Ads that appear next to search results are one of the most valuable forms of online advertising, because they are matched with users’ searches for things they want to buy. You see an ad next to a result for what you’re looking for, then you click on the ad instead of the result, and make a purchase. But organizing large search ad campaigns gets complicated, because these ads are matched up with a user’s search… Continue Reading
PayPal’s Thiel, AOL’s Miller invest in ad management co., Clickable
Clickable, a service that lets small and medium-sized Web site owners manage their advertising, confirmed it has raised a total of $6 million in a first round of financing.
We reported earlier on the funding, which came in two portions (first here, and then here), but today the company named two more investors we didn’t mention earlier.
Aside from Pequot Ventures and Union Square Ventures, Peter Thiel, former CEO of PayPal, and Jonathan F. Miller, former America… Continue Reading
Roundup: Alibaba’s ads, Flying cars don’t fly, Google’s switches, more
updated
Here’s the latest action:
1. Alibaba launches its own ad platform
2. SpiralFrog losing money rapidly
3. Viddler launches way to advertise at “tagged’ points within video
4. Amazon.com’s Kindle e-reader receives mixed reviews
5. Advertising technology startup Clickable raising $3 million more
6. Hope you can afford a helicopter — Flying cars don’t work
7. Automattic’s founders, getting ready for cash out?
8. Google buying switches for network?
9. SuccessFactors has SuccessfulIPO
Alibaba launches its own ad platform — The third-biggest ad platform may soon… Continue Reading