Google digest: Start-page, Calendar, click-to-call, IRows, click-fraud, GooTube
Here’s this week’s roundup of news from the valley’s juggernaut, Google.
Now it wants to take over your company’s start-page — This latest tool is for companies using Google’s online applications. Details here. Of couple, this sounds a lot like the “start” button on Windows. Which makes sense, since everyone knows now that Microsoft is Google’s real target.
Google hires the founders of IRows, an AJAX spreadsheet company in Israel — The story is here.
YouTube was in pretty desperate financial… Continue Reading
ClickFacts, a new company countering click-fraud
(Updated with response from Google, and a counter-response from ClickFacts)
ClickFacts, a San Francisco start-up, may be worth looking at if you’re an advertiser plagued by click-fraud.
Click-fraud is the bane of the Internet: Web site owners and others with ulterior motives have incentives to click on ads.
Ask Nate McKelvey, chief executive of Jets.com, who was paying $5 to $20 per click when someone clicked on his ad beside Google search results. He caught a competitor,… Continue Reading