Ad network Collective Media raises $20M more, targets the big three
Collective Media, an ad network you probably haven’t heard of, has been slowly rising through the ranks of ad networks. It is the 19th largest ad network, according to the most recent Comscore data (February), up from 21st last year.
It has just raised $20 million more in a financing round led by Accel Partners, with iNovia Capital participating.
Collective chief executive Joe Apprendi tells me the company seeks to differentiate itself by focusing on serving leading… Continue Reading
Online ad network Collective Media buys ad targeting company Personifi
Collective Media’s own market survey shows that advertisers think there are too many undifferentiated ad networks out there. Collective Media is one of the larger ad networks, itself. It ranked as the 21st largest one in the U.S. this past April, according to comScore, with 88 unique million visitors — 46 percent of U.S. internet users saw ads. The company runs ad campaigns for brand advertisers, that typically run on large media sites and various… Continue Reading